bubble tea popularity statistics singapore

Currently, you are using a shared account. They are made from cassava starch, a common ingredient in Brazilian culture, and they take time, effort, and skill to make properly. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Bubble Tea Market Sale, Share, Size, Growth & Forecast -2032 The price might seem high, but you have to consider everything that goes into making it, which includes: On the surface, bubble tea seems like a simple drink. Bubbling over. ", Latin America: yerba mate per capita consumption 2018, by country, Argentina: yerba mate export volume 2019, by destination, Argentina: yerba mate production 2010-2019, Latin America: yerba mate planted area 2020, by country. These latest product ranges further act as a marketing strategy to attract a vast consumer base worldwide. Followed by black tea, the green tea segment is expected to hold a major percentage of the market share. This beverage has undergone a few waves of popularity in Singapore. The current valuation of the market is US$ 2.50 billion in 2022. Bobabox Limited, Bubble Tea House Company, Cuppotee, Fokus Inc., Gong Cha, Lollicup USA, Inc., Sumo's (M) SdnBhd, Ten Ren's Tea Time, The Bubble Tea Company, Troika JC. business insights into THE BUBBLE TEA MARKET - mise en place Retrieved from http://chunshuitang.com.tw/3. Were big enough to handle massive projects, and yet also nimble enough to come up with names on demand that hit every time. #1 HEYTEA Golden Osmanthus Oolong ($7.50) Photo from HEYTEA. The Straits Times, p. 8. Arlina Arshad. Perhaps bubble tea brands should work towards designing more nutritious versions of their drinks without losing the signature taste and appeal which has made the drink so popular in Southeast Asia. The bubble originally referred to the froth created by shaking the drink, though now it is also understood as referring to the pearls that are added. Please create an employee account to be able to mark statistics as favorites. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Which is the leading segment based on the product type in the market? (October 22, 2019). The market value of the bubble tea market is anticipated to reach a high of US$ 5.82 billion by the year 2032. Need to talk to an expert? As more and more countries discover the delicacy that is bubble tea, these figures are sure to continue growing. Originally created in Taiwan in the 1980s, bubble tea has quickly exploded in popularity. Survey: Millennials, Gen Z Big Fans of Bubble Tea Stay abreast of your interest areas. The bubble tea industry has a good product gross margin of 60 per cent to 70 per cent, the release said. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. Request a Free sample to learn more about this report. The increase in bubble tea shops led to intense competition and price wars. The Straits Times, p. 8. Looking forward to work together on similar projects, We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. To continue, upgrade to a supported browser or, for the finest experience, download the mobile app. Subject The price for bubble tea depends on where you get it. Ive been drinking it a lot for the past few months and realised that my weight increased. Bubble tea has emerged as one of Gen Zs trademarks as its consumption is highly witnessed by the young generation as compared to any other age group. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); We're Soocial, a leading branding agency with a passion for creating memorable names and internationally-renowned brands. Moreover, increase in disposable income and economic growth in advanced & emerging economies support the market growth. Though there are high margins, bubble tea is a low-differentiation game with easily replicable products and a challenging supply chain, he said. Thailands consumers take top spot for consuming six cups of bubble tea per person per month, followed by the Philippines with an average of five cups. There are many varieties of the drink with a wide range of ingredients. According to a recent consumer study, 94% of people between ages 20 and 29 have purchased bubble tea within the last 3 months. The report provides a quantitative analysis of the current bubble tea market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities. 87% of American millennials drink tea, including bubble tea. Also, due to the strong dependency on Asian countries to source raw materials, such as tapioca balls from Taiwan, hinders the production process and impacts their overall operations. Single User License, Five User License & Enterprise User License. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Retrieved from NewspaperSG.14. Taiwanese and homegrown brands have long dominated the Southeast Asian bubble tea market, the study found. It is not intended to be an exhaustive or complete history of the subject. In addition, as Europe is not highly indulged in tea production and mostly relies on other regions for the supply of tea, it somehow limits the market growth. Plasticisers are discovered in two Taiwanese fruit juice brands, resulting in suspension of the brands.2013: Maleic acid found in Taiwanese starch products, affecting the pearl supplies of certain bubble tea chains.AuthorJan YapReferences1. The peak of the fad was from March to October 2001, when shops reportedly sold as many as 800 to 1,000 cups a day.7 Major chains included Cool Station, Quickly and Milk Girl Ice Cup.8However, the drinks popularity also contributed to its downfall. The bubble tea market was valued at $2.4 billion in 2019 and is estimated to reach $4.3 billion by 2027, registering a CAGR of 7.80% from 2020 to 2027. As a Premium user you get access to the detailed source references and background information about this statistic. Global Opportunity Analysis and Industry Forecast, 20202027. [ 2023 to 2030 ] Bubble Tea Market Size - MarketWatch What is the major restraint for the global market? One can order the teas plain, or with milk or various fruit extracts, including plum, lemon and passion fruit among other flavours. The global bubble tea market size was valued at USD 2.29 billion in 2022 and is projected to grow from USD 2.46 billion in 2023 to USD 4.08 billion by 2030, exhibiting a CAGR of 7.51% during the forecast period. Bubble tea is drunk by millions of people around the world every single day, even in countries that you might not expect! In, DBS Group Research. Tapioca balls or pearls are often added to the concoction as well. Singapore: bubble tea outlets by brand 2019 | Statista You need at least a Starter Account to use this feature. Bubble tea is a popular drink among Singaporeans, and consists of a sweet flavored tea base and tapioca pearls, or "bubbles". Bubble tea can be found on every continent today, except for Antarctica, of course! European countries are just starting to understand the bubble tea craze, and with new dessert products in the making, the only way for this industry to go is up. Moreover, as per researches conducted by different reputed organizations, tea is proven to prevent different type of cancers, lower cholesterol, help boost immunity, facilitate weight loss, and prevent neurological diseases.This indicates that the health benefits associated with bubble tea are anticipated to drive the overall market. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Art & Craft. Chart. The rise of bubble tea, one of Taiwan's most beloved beverages Bubble tea got its name from the tapioca balls because when theyre added to the drink and shaken, the balls expand and pop, creating a popping soundor bubbling.. But did you know that there are six different types of bubble tea? An Infographic Representation of Bubble Tea Market, To get information on various segments, share your queries with us. Very satisfied with the overall report as it has helped me to build strategies for my business, This is regarding the recent report I bought from Fortune Business insights. Apart from this, coffee flavor is also anticipated to hold a strong market share in the forecast period owing to the escalated demand for coffee as a healthy beverage. All Rights Reserved. A. 15. Its not just the sugar that gives these drinks their sweetness, though; many restaurants also add sweeteners to them. Keep reading to discover everything weve uncovered about bubble tea. Brands, such as Koi The Co, Moge Tee, and M.A.D. Learn more about how Statista can support your business. Unapproved additive found in 11 food products. In the next five years, the bubble tea industry is expected to grow by nearly 54%. Bubble tea is often seen as a sweet, fruity, and more feminine drink in the western world, particularly with its multi-colored straws and cute cartoon packaging designs. In 1987, a staff member had the idea of adding. 5. And if youre looking for all the facts and figures that back up our claim, you have this blog post. However, it was only in 2001 that bubble tea became phenomenally popular. About | Privacy Policy |Contact | Advertise | Support. T&C*. Arlina Arshad. Previously, tea was usually served hot, so it was considered a novel idea to cool the tea with ice and mix it with various ingredients. 15 Bubble Tea Stores That Are Leading the Industry Right Now | World The Straits Times, p. 8. I have feedback on this infopedia article: Bubble tea. Some specialty shops have menus with smaller sizes and prices as low as $2 to $3 per serving. Lek, E. (2007, August 20). Chan, H. J., & Lee, D. (2013, May 28). Upgraded but still having issues? I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive, Please pass on our sincere thanks to the whole team at Fortune Business Insights. The Straits Times, p. 4. However, excess sugar content in these drinks leading to health issues and trend of coffee consumption are expected to restrict the market growth. Moreover, the availability of suitable alternatives, such as unsweetened tea, coconut water, fruit-infused teas, and others, offering similar benefits, hamper the global market growth. South America is anticipated to grow in terms of sales volume of the products in the coming years. The bubble tea market in China is estimated to have an annual turnover of US$20 billion, saturating and hyper competitive.. Thank you!, I recommend Fortune Business Insights for their honesty and flexibility. To use individual functions (e.g., mark statistics as favourites, set Deconstructed, bubble teas ingredients of tea, milk and brown sugar can make one assume that it is a healthy enough drink. Strong dependency on Asian countries to source raw materials acts as one of the major restraints in the market. Your email address will not be published. According to research firm Allied Market Research, the global bubble tea market will jump from US$1.96 billion in 2016 to reach US$3.21 billion by 2023. The data offered to us was exactly what we were looking for. In Malaysia, Columbia Asia dietitian, Kong Woan Fei told local media that depending on the sugar used, one cup of bubble tea can contain at least 370 calories. The black tea segment is projected to grow at a significant CAGR during the forecast period, owing to its increased preference by health-conscious consumers across every region. According to the bubble tea market share, based onflavor, the fruit flavor segment was the most prominent segment accounting for the highest share in the bubble tea market, in 2019. While bubble tea is enjoyed by people of all ages, it tends to be a global favorite among younger people. "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI101564. Presently, themarket is moving toward growing stage and is expected to garner steady growth in major markets, which include the U.S., Germany, China, India, and Brazil. The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry. Over of the bubble tea enjoyed around the world is fruit-flavored. Porters five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. All these aspects necessitate the manufacturers to develop premium quality teas by keeping the consumer demands in mind. The added sugar in the cooking process can ramp up the balls to an estimate of 160 calories per quarter-cup serving. The ideal entry-level account for individual users. This popular sweetened tea is made up of high-quality milk and sweetener liquid tapioca pearls along with creamer, fruit powder, and sweeteners. Consuming Singapore: The obsession with bubble tea Malina Malkani, a media spokesperson for the Academy of Nutrition and Dietetics in the United States (US) said that bubble tea is a high-calorie drink with little source of protein or fibre. Were guessing you already know what bubble tea is. To make the bubbles, tapioca is cooked in hot water along with sugar, for up to three hours. Long queues at bubble tea shops, now serving only takeaway bubble tea, were a common sight. A. Customers also have the option of adjusting the drinks sugar level. Bubble tea has emerged as a cultural icon for the world and symbolizes Taiwans food innovation to promote its existence amidst the food service industry. Chewy tapioca balls or different flavored jellies are then added to give bubble tea the fun, chewy texture that it is known for! The boba (bubble) alone is 150 calories. The high carbohydrate content of the bubbles can lead to an unhealthy diet. The Straits Times, p. 30. At the end of the day, its not much worse than an occasional soda would be for the average person, but its important to remember to only have bubble tea once in a while. I believe its because of the level of sugar [in the drink], she said. For instance, in September 2020, Chen Shucheng started a new bubble milk tea franchise in Singapore called Meme Xpress. *Taxes/Fees, if applicable will be added during checkout. By continuing to visit this site you agree to our use of cookies . Besides this, due to its various attributes, such as low-fat and low-calorie content and other several health benefits, including high antioxidant value, it also boosts the consumption of boba tea across the domestic and international markets. The region is witnessing a cross-cultural food consumption trend, and the growing health and wellness approach is also expected to boost the growth. Chinese brands that have made their way into Southeast Asia include Mixue, Chagee and HEYTEA, all of which have outlets in Singapore. Number of bubble tea outlets in Singapore in 2019, by brand [Graph]. Retrieved from NewspaperSG.9. Thanks for sticking with me in this huge post. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. The forecast period in the global bubble tea market report is 2019-2027. 13. Prices are higher than previously, reaching as much as S$6 per cup as compared to S$3 in the past.12 Nevertheless, bubble tea shops have attempted to sustain the popularity of the drink by continually developing new and unusual flavours, as well as engaging with customers through social media.Health concernsIn May 2011, it was found that two fruit juice brands from Taiwan used by some bubble tea outlets contained plasticisers that were harmful to health. Since then, however, bubble tea has expanded across the rest of Asia, and there was a sudden explosion of popularity during 2018, particularly in Singapore. https://www.fortunebusinessinsights.com/industry-reports/bubble-tea-market-101564, Yummy Town (Cayman) Holdings Corporation (Happy Lemon) (Taiwan), Granular Research on Specified Regions or Segments, Companies Profiled based on User Requirement, Broader Insights Pertaining to a Specific Segment or Region, Breaking Down Competitive Landscape as per Your Requirement, Other Specific Requirement on Customization. Thank you for requesting a call back, our sales representative will get in touch with you shortly! It is already known that sugary drinks contribute to weight gain, obesity and other diseases such as diabetes, heart disease, stroke and cancer. Girls and women are the primary demographic among bubble tea drinkers, with 95% having tried it. In the United States, 95% of women have tried bubble tea versus 81% of males. In 2018, there were over 450,000 shops selling bubble tea in China. Studies showed that green tea-based milk tea is proven to be beneficial for lowering blood pressure and the risk of cancer. In a survey of Singaporean bubble tea consumers in 2020, 69 percent of respondents stated that taste was their main consideration when purchasing bubble tea, while 61 percent stated price. However, the sweeteners segment is expected to witness the highest growth, owing to rise in demand for sweet beverages across the globe. Furthermore, the shift of millennials toward such products owing to their demand for superior quality tea varieties with unique flavor offerings has aided in the global bubble tea market growth. The Great Singapore Bubble Tea Mania | campus.sg The students tested five popular brands of bubble tea for their sugar content and found that two brands tested for incredibly high sugar content Brown Sugar Boba Milk Tea and Bubble Milk Tea ordered with 100 percent sugar which has 18.5 and 20.5 teaspoons of sugar, respectively. Brands are also providing more health-conscious options to cater to customers, through customisable sugar levels and healthier" alternatives like brewed fresh fruit tea. Access to this and all other statistics on 80,000 topics from, Show sources information Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Chun Shui Tang. This service is not intended for persons residing in the E.U. Moreover, countries such as Japan, China, the U.S., and Canada are the major consumers of pearl milk tea and have also experienced a slight dip in their growth due to hindrances in production as well as supply chains during the year 2020-21. 2-3. "Number of bubble tea outlets in Singapore in 2019, by brand." However, the consumption of tea is not as prominent as the popularity of coffee in South American countries such as Argentina and Brazil. (1993, September 24). You can only download this statistic as a Premium user. Bubble tea | Infopedia - National Library Board The global bubble teamarket holds a substantial scope for growthduring the forecast period. Gong Cha, for instance, was founded in 2006 in Taiwan. 8. (February 11, 2020). Durai, J., & Poon, C. H. (2011, June 4). Advertising prohibitions will also apply to such drinks. When you look at the marketing for bubble tea, the numbers make sense. The Straits Times, p. 30. Tapioca balls or pearls are often added to the concoction as well. Whats your favorite bubble tea base to start with? By region, North America was the most prominent regional market in 2019. Chewy tapioca balls or pearls are often added as well, giving rise to the need for extra large straws when drinking the beverage. The Agri-Food and Veterinary Authority (AVA) suspended the brands, resulting in a few bubble tea chains temporarily being unable to sell their fruit teas.13In May 2013, it was discovered that the Sunright brand of tapioca balls, as well as other starch products from Taiwan used in bubble tea, contained maleic acid, a substance harmful to the kidneys.14 As a result, some bubble tea chains stopped selling pearls with their teas for the time being.15 Such health scares negatively affected bubble tea sales, although customer confidence returned after a period of time.Timeline1992: Bubble Tea Garden, Singapores first bubble tea caf, opens.2001: Bubble tea reaches the height of its popularity.2007: Renewed popularity of bubble tea.2011: Renewed popularity of bubble tea.