Puerto Rican artist Bad Bunny delivered one of the most talked-about halftime shows in Super Bowl history, with his 13-minute performance at Super Bowl LX prompting widespread reaction across the Caribbean and Latin America.
Headlining the Apple Music Super Bowl LX Halftime Show in Santa Clara, California, Bad Bunny became the first Latino solo artist to perform almost entirely in Spanish on the Super Bowl stage. His set featured cultural imagery and storytelling that celebrated Puerto Rican and broader Latin American identity.
While he did not directly address political issues during the performance, Bad Bunny used song choice, visuals and staging to emphasise a message of unity across the Americas. Behind him, a screen displayed the phrase “The only thing more powerful than hate is love,” and he concluded by highlighting flags from nations across the Western Hemisphere.
Among the flags prominently displayed were those of countries throughout Latin America and the Caribbean, including St Kitts and Nevis, a detail that has particularly resonated in the Federation and contributed to a wave of national pride and regional support for the artist.
The performance, which included guest appearances by Lady Gaga and Ricky Martin, blended high-energy choreography with cultural references to Puerto Rican life, from sugarcane fields to community celebrations.
Bad Bunny’s show comes just a week after his historic success at the Grammy Awards, where he won Album of the Year for Debí Tirar Más Fotos, the first all-Spanish album to claim the accolade. His appearance at the Super Bowl with DtMF and other hits underscored his commitment to performing in Spanish and celebrating his heritage on a global stage.
Reaction across social media and regional outlets has been overwhelmingly positive, with many viewers calling the performance a milestone for cultural representation and unity. Critics and supporters alike noted that the focus on shared identity and celebration, rather than confrontation, helped make the moment widely impactful.
In St Kitts and Nevis, the inclusion of the national flag in the Super Bowl broadcast was seen by many as a significant moment of visibility for a small Caribbean nation on a global stage, highlighting the growing influence and reach of Caribbean and Latin American culture.
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